Glenn

Before You Read

I believe that farms who send their animals to slaughter do not properly take care of their animals. Usually, the animals are kepis in small, dirty, crammed areas without fresh air, water, or food. These farmers do not care about their animals and do not respect them or give them what they need. The farms probably do this because they know the animals will do soon in the slaughter.

Summary

In Cathy Glenn's "Constructing Consumables and Consent: A Critical Analysis of Factory Farm Industry Discourse" she discusses factory farms and how they treat their animals. Glenn talks about discourse and doublespeak and how these things give these factories bad images. She discusses how audiences can easily be mislead by using discourse and doublespeak. She also gives good and bad examples of how this industry has mislead its customers. The audience of this article is anyone who has been mislead by a factory or company. Anyone who is a customer of the farm products could read this article.

Synthesis

 Cathy Glenn's article can be compared to Wysocki''s article because they both discuss how customers can be mislead by ads. In Glenn's article she discusses how the farm industry shows things like happy cows with great living spaces, when in reality the cows are suffering. In Wysocki's article, he discusses how women are seen in the media and how they can be deceptive. Today in the media, women are usually seen as sex symbols and messages can always be misinterpreted. Another article that can be compared to Glenn is McCloud. In McCloud's article, he talks about how people see images differently and how our eyes have been trained to see images a certain way. This goes back to Glenn because if we see the happy image, then we think that the company is good and it makes us want t buy their product.

Dialectical Notebook

Response	Quotation
This is a good quote because it shows how the farm factories how shaped the views of Americans. When the factories lie to their customers, then the customers are going to believe what they are told and therefor construct how they see the farm factories.	“Ultimately, I argue that this factory farm industry discourse helps construct how USAmericans think about animals in ways that-tacitly and oftentimes unintentionally- endorse industry practices even in the face of serious concerns raised by environmental and animal advocates.” (pg.145)
This quote was interesting because it is an example of doublespeak and how the industries change words to make their consumers and other people happy. They want to blind their customers so they do not see the reality of the farm factories.	“As Dunayer clarifies, industry could set off environmental warning bells, whereas agriculture is generally understood as a safe natural practice.” (pg. 147)
This quote stuck out to me because it makes everything seem very real. The harshness of the process and giving the detail makes you realize how bad the animals are being treated.	“One way to increase egg laying is to shock the hens into an artificial molting period.” (Pg. 148)
This line is important because profit and money are always the center of everything. It tells us why the companies do the bad things that they do.	“For the factory farm, as in other corporations, the bottom line is profit.” (pg. 149)
I like this quote because it emphasizes how the farm factories have lied to us. They only show us happy animals, so we believe that the animals are happy.	“However without a connection to the animals being represented- those who are ill treated, sold, and killed- all we have is a connection to a simulacrum.” (pg. 152)

QD

1. The main characteristics of “factory farm discourse” are the use of doublespeak and the use of speaking animals. By using these things they sanitize factory farming because they make the industry look good and makes viewers and customers want to buy the product. This is unethical because they are lying to their customers and not giving their animals proper rights. 

Thoughts

I liked this article because it was refreshing and different. It was also very informative about the farm industry. I liked this article because last year i studied the film "Food Inc" which talked about some of the same material that Glenn did. I enjoyed how she taught us how the farm companies use doublespeak to trick their customers.